Knowing why people are looking for shipping containers will help you market your business. You're able to reach out to your specific target audience easier, knowing that they'll be interested in everything you have to say. Here are the three main reasons customers look for shipping container businesses.
Moving Overseas
The most common reason is for moving overseas. People need to get their belongings from one country to another and that often means by ship. They will need to have a container the right size for all their needs, whether they just have a few boxes and smaller items or they want to move their whole house.
Marketing to these customers will be standard. They will specifically look for you because they need your service, but will want the cheapest quote possible. Some will just want to compare quotes, but others may want to discuss their options with you as this may be their first move overseas.
Storage Facilities by Docks
Some customers will want storage facilities by the docks. They will pay long-term for their needs, and may have a dockside business that they run. This is really just like inland storage units, and you could end up with more money throughout the year.
When marketing to these customers about your shipping containers, you will need to focus on their long-term and business needs. The don't just want the cheapest rent, but will also need a firm close to the dock of their choice. You'll also need to focus on the safety in the docking area throughout the year to help settle their peace of mind.
Storage Container Homes
There is a growing number of people looking for shipping containers to turn into luxury homes. Some people will just want the one unit, while others will take various units of shapes and sizes to work together for the house of their dreams. There are certainly many benefits to these items for building materials.
It's up to you whether you have a section of your current shipping business offering older containers for this use. You may want to start up a business on its own buying and selling the containers. You'll just need to think about your audience when it comes to this, and why they are choosing containers rather than traditional building materials.
While shipping containers are traditionally used to get belongings from one country to another, they now have various purposes. Remember these when it comes to marketing your business to make sure your tactics work for that specific audience.
